Malaysia Tourism Promotion Board, or Tourism Malaysia, is a statutory body established under the Malaysia Tourism Promotion Board Act 1992. Our objective is to promote Malaysia as an outstanding tourist destination. Through our activities, we attract the world's attention to the splendour and beauty that is uniquely Malaysian. Ultimately, our aim is to increase the number of foreign tourists to Malaysia, to extend the average length of their stay and, in doing so, to increase Malaysia's tourism revenue.     Marketing Malaysia as a destination of excellence and to make the tourism industry a major contributor to the socio-economic development of the nation.     Tourism Malaysia collaborates with the private sector, like hotels, airlines and travel agencies, to participate in trade and consumer travel fairs, as well as conducting seminars, workshops and familiarization trips. These activities are intended to reinforce Malaysia as a fascinating tourist destination and to provide oopportunities for travel trade partners to establish contacts with tour operators and tourism suppliers from Malaysia.